Most websites exist.
Yours should work.
We build custom websites from scratch; no templates, no shortcuts, no subscriptions draining your account every month. Just a site built around you, yours forever.
Two people.
One obsession.
Lucid is George and Pany. A designer and a developer who've never once handed a project off to someone else because great websites don't survive handoffs.
We started this because we were tired of seeing good businesses hide behind bad websites. Every project we take on, we treat like it's our own. We build websites.
What we build and
why it matters.
Built from zero. No Webflow, no WordPress, no Framer. Code that's yours, fast, and built to last.
For businesses that need everything to move together - identity, typography, colour, and a site that expresses all of it.
Single-focus pages built to convert. Product launches, campaigns, lead capture done with craft, not a template.
Every project includes free hosting for the first year. After that simple, fair, no surprises.
A focused process.
No suprises, no delays.
We've built this process around one principle the client should always know exactly where their project stands and what comes next.
Discovery
Before we design a single pixel, we learn your business. Your clients, your competitors, what you've tried before and why it didn't work. This is the foundation everything else is built on.
What happens
- Structured 60-min strategy call goals, audience, competitors
- Site audit of your current digital presence
- Project scope and timeline agreed in writing
Design
Every visual decision is intentional. We design in the browser where possible so what you see is what you get — no surprises when it goes live.
What happens
- Moodboard and direction sign-off
- Full design in Figma, desktop and mobile
- Two rounds of revisions included
Build
We write real code. No drag-and-drop builders, no bloated plugins. Fast, clean, and built to scale with your business.
What happens
- Hand-coded in Next.js or your required stack
- Performance-optimised
- CMS integration if needed
Launch
We handle the handoff so nothing breaks. Deployment, domain setup, and a walkthrough so you know exactly how to manage your site.
What happens
- Full deployment and domain configuration
- Speed and SEO checks before go-live
- 30-day post-launch support included
Every project is a story.
Here are three we're proud to tell.
We don't show screenshots and call it a portfolio. We show you what the client needed, what we built, and what actually changed for their business.
Their ambition was clear. Their website wasn't.
The challenge
Noetic was building something genuinely new — a multi-agent intelligence platform across industrial and financial domains. Their digital presence looked like every other early-stage startup, and it was costing them the room.Noetic was building something genuinely new — a multi-agent intelligence platform operating across industrial and financial domains. The problem was their digital presence didn't reflect that ambition. It looked like every other early-stage tech startup. They needed a site that could communicate complex technology to sophisticated investors and enterprise clients without losing them in jargon.
What we built
A dark, cinematic web experience built entirely from scratch. We translated multi-agent intelligence into visual language — interconnected nodes, signal flows, layered depth — communicating at two speeds: instant impact for first-time visitors, deep credibility for anyone who reads closer.A dark, cinematic web experience built entirely from scratch. No templates, no shortcuts. We translated the concept of multi-agent intelligence into visual language — interconnected nodes, signal flows, layered depth. The site communicates at two speeds: a powerful first impression for the first-time visitor, and deep technical credibility for anyone who reads closer.
The result
The site became their primary tool for opening enterprise conversations and attracting early strategic partners.Noetic launched with a digital presence that matched the scale of what they're building. The site became their primary tool for opening enterprise conversations and attracting early strategic partners — a platform that grows with them as the product does.
A sharp agency with a blunt website.
The challenge
Proton was winning clients through referrals alone — their digital presence was actively working against them. Every prospective client who Googled them before a pitch walked in with lowered expectations.Proton was a sharp creative agency with a blunt website. They were winning clients through referrals alone — their digital presence was actively working against them. Every prospective client who Googled them before a pitch was walking in with lowered expectations. For an agency selling creativity, that's a particularly painful contradiction.
What we built
A bold, high-energy site that opens with the work and never apologises for it. Fast, opinionated, full of controlled chaos — exactly what a good branding agency should feel like.A bold, high-energy site that opens with the work and never apologises for it. We built a custom case study architecture that lets their campaigns speak before any copy does. Fast, opinionated, full of controlled chaos — exactly what a good branding agency should feel like. Every interaction was designed to say: these people understand attention.
The result
Proton started sending the link before pitches instead of after. Higher-budget clients cited the website as the reason they reached out.Proton started sending the website link before pitches instead of after them. The site shifted from a liability to a selling tool. New business enquiries increased significantly in the first quarter post-launch — with higher-budget clients citing the website as the reason they reached out.
Their previous site was costing them contracts.
The challenge
Antenna synthesises trend signals for brands making long-term decisions. Their previous site buried the lead — visitors landed on a wall of text with no clear sense of what Antenna does or why it matters.Antenna sits at the intersection of data and culture — they synthesise trend signals for brands making long-term decisions. Their previous site buried the lead completely. Visitors landed on a wall of text with no clear sense of what Antenna actually does or why it matters. In a category where trust and credibility are everything, their digital presence was costing them contracts.
What we built
A refined, editorial-grade platform built around the concept of signal and noise — clean, precise, with a visual language borrowed from research tools rather than generic SaaS.A refined, editorial-grade platform that positions Antenna as the authority in their field. We built their site around the concept of signal and noise — clean, precise, with a visual language borrowed from research and intelligence tools rather than generic SaaS. The content architecture was completely restructured to answer the client's real question: can I trust these people with a strategic decision?
The result
Average deal size increased after launch. Prospects arrived already convinced of the methodology, asking about scope rather than credibility.Antenna's average deal size increased after launch — the site now attracts the calibre of client their work deserves. Their team reported that sales conversations changed immediately: prospects arrived already convinced of the methodology, asking about scope rather than credibility. The website did the qualifying work so they didn't have to.
If you've made it this far, you already know which one yours is.
Let's change that.