Antenna sits at the intersection of data and culture - they synthesise trend signals for brands making long-term decisions. Their previous site buried the lead completely. Visitors landed on a wall of text with no clear sense of what Antenna actually does or why it matters. In a category where trust and credibility are everything, their digital presence was costing them contracts.
A refined, editorial-grade platform that positions Antenna as the authority in their field. We built their site around the concept of signal and noise - clean, precise, with a visual language borrowed from research and intelligence tools rather than generic SaaS. The content architecture was completely restructured to answer the client's real question: can I trust these people with a strategic decision?
Antenna's average deal size increased after launch - the site now attracts the calibre of client their work deserves. Their team reported that sales conversations changed immediately: prospects arrived already convinced of the methodology, asking about scope rather than credibility. The website did the qualifying work so they didn't have to.
+40%
Avg. deal size
-30%
Sales cycle length
5 wks
Full delivery
"Prospects now arrive asking about scope. The site does our qualifying for us."