Marketing & branding agency - Creative services
A sharp agency with a blunt website.
Proton was a sharp creative agency with a blunt website. They were winning clients through referrals alone - their digital presence was actively working against them. Every prospective client who Googled them before a pitch was walking in with lowered expectations. For an agency selling creativity, that's a particularly painful contradiction.
A bold, high-energy site that opens with the work and never apologises for it. We built a custom case study architecture that lets their campaigns speak before any copy does. Fast, opinionated, full of controlled chaos - exactly what a good branding agency should feel like. Every interaction was designed to say: these people understand attention.
Proton started sending the website link before pitches instead of after them. The site shifted from a liability to a selling tool. New business enquiries increased significantly in the first quarter post-launch - with higher-budget clients citing the website as the reason they reached out.
2x
Inbound enquiries
+65%
Time on site
1 week
Design to delivery
"We used to hide our website. Now it's the first thing we send."